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Chula Vista, CA 91910
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The City of Chula Vista is located at the center of one of the richest cultural, economic and environmentally diverse zones in the United States. It is the second-largest City in San Diego County with a population of 268,000. Chula Vista boasts more than 52 square miles of coastal landscape, canyons, rolling hills, mountains, quality parks, and miles of trails. Chula Vista is a leader in conservation and renewable energy, has outstanding public schools, and has been named one of the top safest cities in the country.

Chula Vista has made exceptional advances in preparing the City for business expansion and attraction, collaborating with Baja California officials, and creating an environment for economic growth and prosperity. The City has established economic development initiatives that have created quality infrastructure, a strong consumer base and a well-educated and experienced workforce. Civic leaders are not stopping there; amassing a large volume of commercial/industrial development lands, pursuing a progressive business and employment investment policy, and completing acquisition of the 375-acre University Park and Innovation District site that will create even greater opportunities for your business in the future. The 535-acre Chula Vista Bayfront project will transform the area into a thriving residential and world-class waterfront resort destination. The Plan will establish thousands of new jobs, create new public parks, protect natural coastal resources, provide conference and visitor-serving amenities and build an important asset for the entire San Diego region.

Chula Vista means “beautiful view” and there is more to see and do here than you can imagine! Great year-round weather, miles of trails, coastline, mountains and open space beckon runners, hikers, cyclists, birders, and outdoors enthusiasts from the bay to lakes. Visit the bayfront with the Sweetwater Marsh National Wildlife Refuge and the Living Coast Discovery Center. The Chula Vista Marina & Yacht Club awaits kayakers and boaters. Cycle the Bayshore Bikeway and see more wonders on San Diego Bay.

Shopping, dining, and entertainment abound with two major malls and a historic downtown district. With more than 100 of the country's top specialty stores, Otay Ranch Town Center is an exciting outdoor shopping, dining and entertainment destination. This urban, bustling, open-air center features a variety of amenities including a library, outdoor cafes, a pet-friendly setting and adjacent dog park, food pavilion, fireplace, and “popper” play fountain for children.

Chula Vista Center in the downtown area boasts major retailers, dining, movie theaters, and more than 100 fine specialty shops. And, Third Avenue Village, billed as the cultural center of the city, features historic buildings, unique shops, a weekly farmers market, landmark restaurants, and seasonal outdoor music concerts.

More than 60 well-maintained parks and sports fields are available for outdoor sports, recreation activities, and picnics. Tour the Chula Vista Elite Athlete Training Center and see America's best athletes. Enjoy 32 acres of water wonder with rides, slides, exotic marine animals, and plenty of family fun at Aquatica, SeaWorld's Waterpark. Or, hit the links on one of four challenging yet playable golf courses. From rock and roll to rap to reggae - world-class entertainers perform at the Mattress Firm Amphitheatre, San Diego County's premiere outdoor music venue.

Established neighborhoods, contemporary communities, start-up firms, corporations, nationally recognized entertainment venues, the nation's only warm weather athlete training center, an award winning nature center and a historic downtown all contribute to Chula Vista's attraction for both families and businesses.

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At 500-plus acres, the Chula Vista Bayfront will be transformed into a thriving residential and world-class waterfront resort destination. The Plan will establish thousands of new jobs, create new public parks, protect natural coastal resources, provide conference and visitor-serving amenities and build an important asset for the San Diego region, the South Bay, Chula Vista residents and coastal visitors. This remarkable project is the result of a decade-long planning effort by a broad coalition of stakeholders, the Port of San Diego, the City of Chula Vista and Pacifica Companies.

Parks & Open Space
Approximately 230 acres (more than 40%) of the project's total acreage is dedicated to parks, open space and habitat restoration/preservation; with 130 acres identified for new parks and open space. These areas will include promenades, bike trails and other public access areas linking the entire bayfront.

Economic Benefits
The project creates and sustains more jobs, investment and revenues than all of the current businesses within the project boundaries combined AND it will provide a much-needed economic benefit to the businesses located on the two existing yacht marinas. In the project's first 20 years, it will generate approximately $1.3 billion for the regional economy, including more than $11.5 million in annual tax revenues. It also will create more than 2,200 permanent jobs, nearly 7,000 construction jobs and numerous indirect jobs.

From Planning to Implementation
Planning efforts began in 2002 and were guided by the Chula Vista Bayfront Master Plan Citizens Advisory Committee. The resulting draft land use plans were shaped through an extensive public participation program, including a comprehensive environmental study. Following unanimous approval by the California Coastal Commission in August 2012, the master plan is being implemented jointly by the Port of San Diego and the City of Chula Vista in four major phases over a 24-year period. Phase one of implementation includes the development of the resort conference center, the creation of 50 acres of public
parks and open space, the restoration of 40 acres of habitat areas, and the construction of a new fire station and mixeduse residential development.

Chula Vista: Where Public Safety is First!

Chula Vista is the second largest city in San Diego and one of the safest cities in the entire region. From 2007 - 2011, violent crime, property crime, and the overall crime rate in the community declined, dropping more than 32 percent in each category. Chula Vista is one of the safest cities in San Diego County.

Leveraging Resources
The police department has enjoyed tremendous success in acquiring grants and other funding to support public safety. Notably, in the last ten years, the department has received more than $50 million in grants, and $25 million from other external sources. A recent $750,000 grant was awarded from the U.S. Department of Justice Community Oriented Policing Services (COPS) to fund six officer positions to be filled with recent military veterans.

The Chula Vista Police Department has long leveraged resources to provide exemplary service while ensuring fiscal responsibility. Because of its reputation as a progressive leader among law enforcement agencies, the department has often been used as a test site for new technologies. For example, in 2008 the department was the first in the country to promote a web-based community notification system, Nixle. Today, Nixle is used by more than 6,500 municipalities throughout the United States.

In 2011, the police department opened a storefront office at the Otay Ranch Town Center mall, offering residents of eastern Chula Vista convenient access to various services. The office space is provided at no cost to the City and is staffed primarily by Senior Volunteer Patrol officers, a group of trained and uniformed volunteers that help deliver the department's many services.

Community Partners
The Chula Vista Police Department believes the best defense against crime is embracing the community and engaging residents to be involved in the safety of Chula Vista. From the Citizen Academy and Town Hall meetings, to the annual National Night Out Against Crime, Chula Vista Police welcomes the opportunity to work side by side with residents to promote safety, crime prevention, and neighborhood spirit.

We share a vision to improve the quality of life in Chula Vista through pro-active involvement with the community.

 

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